Superfamous Lauren Weisberger — authoress of The Devil Wears Prada — has sold her second book (and her first book of actual fiction) to Simon & Schuster for upwards of a million bucks. Women's Wear Daily's Greg Lindsay harrasses the writer's agent, who coughs up a ludicrous statement on the book: It s about twentysomething Manhattanites, [Deborah] Schneider said, but it s more Sex and the City than Bright Lights, Big City. One of the protagonists is a gossip columnist. It s very much an insider girl s adventures in New York. Huh. If anyone finds out exactly what Ms. Weisberger is an "insider" in, do let us know. Bitchery aside, we'll be watching this one closely. Publishing's real monster markets are for celebrity books or for uber-hyped first books by unknowns, but with Ms. Weisberger's clever commitment to the commercial, perhaps she will beat the sophomore slump.
Naming Rights [WWD]