Dubious magazine marketing techniques (so redundant, we know) revealed: US Weekly's enticing SPECIAL-BONUS-PAGES-LIKE-OMG image, featured on the cover of this week's magazine, is not necessarily accurate. Gasp!

The circle, which appears alongside the magazine's logo in the topmost corner of the cover, boasts about there being "12 bonus pages" to the issue, which, I guess, is a worthwile, valuable component, except the "bonus" factor is somewhat diluted by the fact that each and every issue of Us has borne this same tagline since, ummmm...bear with me, here...the May 24, 2004 issue.

Rather than just admit that your magazine is twelve fucking pages thicker, you're going to keep a guy on staff whose existence is defined by his responsibility to slap that little logo on every issue? Wenner Media, you are too, too kind.
New & Improved, Tastes Better, 33% More Taboidy [Low Culture]

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