Cosmopolitan, the indispensible magazine for hapless women looking for ill-advised sex and fashion tips, will be celebrating its 40th birthday next year. What better way to trumpet four decades of bedside astrology and pages of slutty anecdotes than with a modest advertising campaign costing $10 million? According to publisher Donna Lagani, the campaign, which starts this month (yes, that's a year in advance of the actual birthday), will feature "readers in a celebratory, upbeat, empowering, sexy way." Given Cosmo's usual content, this likely means gratuitous blowjob footage.
Premature Anticipation [WWD (2nd item)]

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