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We haven't applauded a stupid press release in awhile, so when the publicity mavericks behind West Village italian restaurant Figa decided to announce that P. Diddy had his birthday dinner there (and at a billion other venues, but whatever), we realized we simply had to share the magic with you. Figa has proclaimed itself the hotness for "Hip Hop cognescenti [sic]," because that's exactly what you want your establishment to be known for, right? Bentleys and Maybachs are parking at Figa! Alert the presses! Gah. After the jump, you'll wish your inbox was half as retarded as ours.


New York November 10, 2004 Figa Restaurant in Greenwich Village has become the new boite of choice for the private dinner parties being thrown by the Hip Hop cognescenti. After the high profile surprise celebration for Sean P. Diddy Combs 35th birthday, which saw the likes of Mariah Carey, Paris Hilton, Russell Simmons, Damon Dash, and many more, Figa has been scheduling private events with custom designed menus.

Jay-Z was so impressed with the food, presentation, and ambience of this low-key eatery, that he threw a birthday party for one of his key personnel there last night. Robin Broughton celebrated her birthday til the wee hours with other music industry insiders such as Bad Boy s Tracy Waples, Def Jams Mike Kyser, Fade to Black executive producer John Meneilly, lawyer Matt Middleton, and others.

Neighbors of the small Bleecker Street restaurant are becoming all too familiar with the sight of idling Maybach s, Surburbans, and Town Cars.

Figa, an Italian restaurant with a Northern slant, is owned by Roland Biamonte and Marco Lavilla. The year old restaurant is quickly becoming the supper club of choice for those in the know.

For more information:
Steve Kasuba
The Velvet Road Group
P 212 999 5584
F 917 777 0004