The New York Times finally confirms the existence of Seth Mnookin by assigning him a review of Ken Auletta's Media Man: Ted Turner's Improbable Empire in the Book Review this week.

Mnookin doesn't disappoint, picking a fight with media crit elder statesman Auletta by referring to his book as "a piffle" and pointing out "the brisk blandness of this book." ("Piffle"? Damn, that's so gangsta! Can we expect a Mnookin/Auletta butter-knife fight at Michael's in the future?)

The best part, though, is Mnookin's bio, in which the title of his book is discreetly truncated to protect the paper's fragile ego:

Seth Mnookin's "Hard News" has just been published.

For the record, his book's called Hard News: The Scandals at The New York Times and Their Meaning for American Media.

'Media Man': Turner Classic [NYTBR]

Earlier: Hey, 'NYT,' Have You Heard Of This Mnookin Kid?