The Times reports on Mayor Mike s first wave of advertising, all in Spanish:

In one of Mr. Bloomberg's ads, an announcer says in Spanish, "In the last four years we have come a long way through high winds and rough seas," a reference to the aftermath of 9/11. Mr. Bloomberg, who has studied Spanish for a few years, then says into the camera, "Porque somos Neoyorquinos" ("because we are New Yorkers") before the announcer goes on to say, again in Spanish, "Today we are experiencing an economic renaissance in all five boroughs, and New York is considered one of the safest cities in the country."

Perhaps, but the bigger campaign challenge lies ahead. How do you translate: Why can t I smoke in bars again, jerkoff? -KEW

The Mayor Opens His TV Ad Campaign Speaking Spanish [NYT]

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