Blue Collar Mogul Courts "Diverse" Audience

The NY Times profiles JP Williams, the mastermind of the Blue Collar Comedy Tour, who took a comedian with a single "You might be a redneck if..." joke and developed him and his good ol' boy pals into a lowbrow comedy juggernaut. But the Blue Collar crew isn't going to come right out and tell The New Blue State Liberal Pointy-Head Times whom they're targeting with their DVDs and branded, belching beer mugs:

"I'm into low costs and big profits, and I bet I make more money than the execs running the studios - none of whom are over 6 feet," said the 6-foot-1 Mr. Williams during a recent interview in the Sunset Strip offices of his management company, Parallel Entertainment. [...]

According to Mr. Foxworthy, Mr. Williams conceived the Blue Collar tour as an alternative to the hugely popular Original Kings of Comedy tour of the late 1990's, which resulted in a concert film featuring Steve Harvey, D. L. Hughley, Cedric the Entertainer and Bernie Mac that sold $38 million in theater tickets.

"That was a show for urban hip people," Mr. Foxworthy said. "But that show left out the people who were not hip. They're the ones who wake up every morning and go to work and go to war, and, dadgum, there's a whole lot of 'em out there." [...] So, just who is the audience watching "Blue Collar TV" and paying all this discretionary income for the merchandise? Both Ms. Mitchell and Michael Clements, the co-executive vice president for comedy development at WB, labeled the audience as "diverse."

Yes, but don't the necks of their incredibly "diverse" audience skew toward the red end of the spectrum once you remove the "under-six-foot-studio-execs" and the "urban hip" crowd? And we're going to assume that they're not exactly ushering the "edgy interior decorators" into their Big Redneck Tent for a stimulating discussion of deer-hunting, either.