• With the disclosure of Karl Rove's phone call to Robert Novak, today's the day the Cooper/Miller/Novak/ Plame/Rove saga finally becomes a genuine -Gate, says the epperific Greg Mitchell. [E&P]
• Finally: Janice Min's new, 2-year Us Weekly contract is signed. [NYP]
• Even as TV loses its audience, it hangs onto its advertisers, says Sexy Jon Fine. [BusinessWeek]
• If you just spent $35 million on some dying biz mags, why spend an additional chunk of change on a Times ad celebrating the purchase? "To make a bold statement," says new Fast Company and Inc. owner Joe Mansueto. Obviously. [Folio:]

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