Oh, how quickly we replace the ones we love. Just weeks after Jane founder Jane Pratt announced her retirement, Fairchild has found a replacement. Ladies and ladies (okay, maybe 2 or 3 gents care), meet your new Jane editor, Ms. Brandon Holley. 38 years young, Holley comes from the top editorial throne of ELLEgirl and enjoys surfing, horesback riding, and drag racing in New Jersey. No, seriously — she's just that "Jane."
Full release after the jump.
FOR IMMEDIATE RELEASE
BRANDON HOLLEY NAMED EDITOR-IN-CHIEF OF JANE MAGAZINE
New York, August 8, 2005 Brandon Holley, founding editor-in-chief of ELLEgirl magazine which launched in 2001, has been named editor-in-chief of Jane magazine. The announcement was made jointly today by Mary G. Berner, president and CEO of Fairchild Publications and Patrick McCarthy, chairman and editorial director. Her appointment is effective August 15th.
Ms. Holley, 38, says, Jane is the perfect move for me. I'm ready to move out of the teen world and interestingly, the transition will be natural. The Jane reader is the reader I have been talking to at ELLEgirl, only now she is a woman. The potential for Jane is incredible: Who doesn't want to be 25? There is no magazine out there like it, for this smart, sophisticated woman in her twenties. It is such an amazing time in her life and Jane knows how to address
Jane Pratt, Ms. Holley continues, who has always been an inspiration to me, changed women's magazines forever, much the same way she changed teen magazines at Sassy. I am excited to have the opportunity to build on the magazine's success and to have Jane as an
Mr. McCarthy says, Brandon was a real match to be the editor of Jane. She launched ELLEgirl in a crowded teen market and offered a cool, edgier content and fashion focus than her competitors and instantly connected with her readers. Brandon Holley has the credibility with readers and an instinctive way of drawing them in that will translate well to Jane and the twentysomething reader.
Ms. Berner says, Brandon totally gets the so Jane sensibility. Her track record at ELLEgirl is impressive and we are confident she will continue to forge the indelible bond Jane has with its readers and take it to the next level. For the first half of 2005, ELLEgirl's newsstand sales are up 23% over last year and have increased 33% since the February 2005 issue. The magazine was ranked in Adweek's Hot List for 2005, for magazines under $50 million.
Ms. Holley has had a diverse editorial background in the magazine industry. Prior to joining ELLEgirl, she served as senior editor at GQ from 1998 to 2000. Before that, she was part of the launch team of Time Out New York where she served as the eating and shopping editor from 1995 to 1998. She started her magazine career as a writer for Paper magazine in l989, worked as a fact checker for Rolling Stone and worked in various editorial positions from Women's Own magazine to executive editor of Sportswear International. In 2002, Ms. Holley was named one of Advertising Age's Women to Watch.
For fun, Ms. Holley surfs, drag races in New Jersey and competes in horse shows with her retired horse Relo. She also plays drums (a Ludwig 7-piece), but is currently without a band.
Jane magazine launched in September, 1997 with a circulation rate base of 400,000. The magazine is published ten times a year with a current rate base of 700,000. For January through June 2005 compared with the same period last year, Jane's newsstand sales are up 15.6%, according to publisher's estimates. Year to date through September, advertising pages are flat, up .8% over last year.