A Publisher's Lunch of Cobb Salads

We were pleased to see this (admittedly somewhat old) news in last night's Publishers Lunch roundup:

Restaurateur of the Michael's restaurants in New York and Santa Monica Michael McCarty's MICHAEL'S COOKBOOK, recipes from the restaurants and anecdotes about entertaining powerful patrons, to Karen Murgolo at Bulfinch, by Robert Barnett at Williams & Connolly (world).

But we're also confused. Sure, there's "buy lettuce, make salad, charge $30." But then what's on page 2?

Michael's [MichaelsNewYork.com]