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Because they simply can't beat Google on the search engine field, online portal has hired veteran television journalist Kevin Sites and his biceps to create original content for the website. Appropriately entitled Kevin Sites in the Hotzone, the website launches September 26 and will cover international conflicts at their source, from approximately 36 different countries.

Sites has used his brawn to report from Afghanistan and Kosovo, where he often took blogs and new media outlets into his strong, manly embrace. Now the reporter/producer will be using Yahoo to report in practically every format available for internet content. No word yet on whether Yahoo intends to offer Live Streaming Kevin Sites, but the Hotzone title — combined with that greasy French lover look he's sporting with un peu de steroids — has us thinking it's only a matter of pervy time.

Yahoo Hires Journalist to Report on Wars [NYT]