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From London's Guardian:

She's sexy, she's stylish, she's sophisticated — and somewhat surprisingly, she's Ronald McDonald.

A gender-bending makeover of McDonald's marketing icon in Japan has been hailed a great success after capturing the public imagination and enticing adults back into its outlets to sample a revamped menu.

Yes, because there's nothing to make us want to stuff our faces with (granted, deliciously) empty calories and mounds of saturated fats like the image of a hot woman in a clown suit.

Actually, we kind of want an Egg McMuffin now. Maybe this advertising shit actually works.

Ronald McDonald Gets a Makeover [Guardian]
Picture Gallery: Ronald or Ronette [Guardian]