It's Advertising Week in New York this week — which strikes us as a touch redundant — and it kicked off this morning with a "Procession of the Great Icons," in which all your favorite legendary advertising characters marched from Times Square to, natch, Madison Avenue. Adweek's AdFreak was there, and the 'Freaks provide some excellent coverage of the event — including photos of the Burger King, the Energizer Bunny, Tony the Tiger, Charlie the Tuna, the Keebler Elves, and even Juan Valdez.
Actually, this isn't the first time we thought we saw Juan Valdez marching through Times Square. But last time we were very high, he was carrying a different Columbian product, and we're pretty sure we imagined it.
So it's a big mindfuck to actually see him there. We need some coffee.