The freakishly brilliant (and clearly way underoccupied) Andrew Hearst suggests that Russ Smith's Times Co.-buys-Gawker thesis is far less ridiculous than we thought:

Terrifying Truth Revealed About NYT-Gawker Deal!


There's much more. Go check out Hearst's full genius here.

Meantime, we'll be in the corner, sobbing quietly.

Gawker Media Sold to New York Times Company? The Truth Behind the Rumor [Panopticist]
Earlier: Gawker's Columnist Outreach Program