We're all used to the opulently offensive "luxury homes and estates" advertising in the back on the Times Magazine each week. But one appeared recently that must have reached a heretofore uncharted level of obnoxiousness by making explicitly clear that, frankly, our kind is not welcome there, dear:
Leave it to our favorite misanthropic copywriting blogger, however, to remind us that behind every idyllic Upper East Side fantasy lurks a Tom Wolfe novel just waiting to break loose:
[H]ere's the 2nd ad, yet to run, in the sly One Carnegie Hill campaign:
Dad's fighting 3 malpractice suits at Mt. Sinai.
Mom commits fraud at Sotheby's.
Tyler is dealing at Dalton.
Baby sis is fucking Noah Tepperberg.
Sometimes it's nice to be reminded that the very rich are different from you and me.
Or so we like to hope.
CLEARLY Defining Your Target Audience [Copyranter]