Today's Post carries some news that we're sure is designed to make everyone fizzy and caffeinated with excitement. It seems Coca-Cola has a new advertising slogan:

"Welcome to the Coke side of life."

It's catchy, sort of. But don't fall for it, kids. Because, sure, the Coke side of life is a lot of fun at first. But then the sun's up, it's 8 a.m., you're still huddled around your friend's coffee table, you've drained every last can and 2-liter bottle, and you realize there's no choice but to head home, where you know won't be able to go to sleep — or maintain an erection — for hours.

And — take our word for it — that's when you hate the Coke side of life.

Coke Intros New Slogan, Brew [NYP]

Contact information for this author is not available.