Do you love Doritos®? Do you love Taco Bell®'s Doritos® Loco Taco®? Do you love Buffalo Wild Wings®? Have you ever wondered why they have like a bajillion wing flavors, but no Doritos®-related corporate tie-ins? Well, friend, do I have good news for you.
The ubiquitous wing joint and PepsiCo—the second-largest food and beverage company in the world, which owns Frito-Lay, Quaker, Tropicana, Gatorade, and much more—just inked a partnership deal guaranteeing some potentially ghastly new uses for partially hydrogenated soybean oil, phenylalanine, and other awesome ingredients in Pepsi products:
That means items on the restaurant menus might someday include a Dorito-crusted wing or a Mountain Dew cocktail...
Buffalo Wild Wings executives visited PepsiCo's innovation center in Westchester County, N.Y, where they were treated to what the restaurant chain's chief executive called "some incredible food combinations."
"They have some incredibly creative culinary innovation, and we're taking a look at Doritos, Tostitos, Ruffles and Fritos, which fit up very well with our demographic"...
How to make sense of this corporate and cultural tremor? Here's the analysis of one of the country's most-often-cited economic commentators: "Fritos are great."
Here's another perspective: If you want a vision of America in the 21st century, picture a fat ex-college bro parked at a butter-and-hot-sauce clouded hightop on a football rivalry Saturday, gnawing on a Dorito-crusted wing forever. Cheered on, of course, by PepsiCo executives and often-cited Fritos-munching economic commentators.
[Photo credit: AP]