Soho Fire Kills Prada Resort Collection


A fire engulfed 575 Broadway late Saturday night; the Soho building houses American Eagle, Lure Fishbar, Interview magazine and, alas, Prada. Allegedly the store had just received a shipment of over $5 million in merchandise, most of which we can only hope will get marked down and sold in some Chinatown warehouse.

More painful than the sartorial loss, however, is the clear damage to the $40 million retail space itself. You just can't expect ostentatious design to bounce back from a hit like this.

A moment of silence, please, for the Brazilian zebrawood floor. The floorboards will be laying in wake at Rem Koolhaas' apartment through Wednesday.

Fire Sale [Verbose Coma]