Last week, Jerry Seinfeld went on a sports show to tease his big, secret Seinfeld reunion project. When asked if it was a Super Bowl ad, he first said, "It's not," but later added, "[But] it's not-not." Well, it was.
"Fox approached Larry and me about doing some kind of 'Seinfeld' reunion for the halftime broadcast because of the New York connection," Seinfeld told Jalopnik. "So we thought throwing Jerry, George and Newman into a 'Comedians in Cars Getting Coffee' was a fun way to do it."
The minute-and-a-half spot is, appropriately, a commercial about nothing but sort of for Seinfeld's Comedians in Cars Getting Coffee, where a longer version is available.
The show, unlike the commercial, is usually funny.