Google eyes MeasureMap

Google and Yahoo buy up internet companies like Jerry Seinfeld collects Porsches. One would have thought that one of each model was quite enough, but the internet giants want a garage full of internet companies of every shape and color. So it is with site stats services such as MeasureMap.

Update: It's true.

Since Google acquired Urchin — the service that became Google Analytics — people assumed that MeasureMap would go to Yahoo. MeasureMap displays data such as number of visits, source of traffic, geographicaly distribution of visitors, and does so in a graphically appealing fashion. The service was built by Adaptive Path, the user experience gurus; many of their friends now work at Yahoo, which seemed like a natural acquiror.

However, we hear that it's Google, not Yahoo, that's close to clinching a deal for MeasureMap. The official logic will be this: with Urchin's raw power and MeasureMap's friendly design, Google Analytics will be unbeatable. Translation: it's so pretty, I've got to have it, so what if I already have one.