Multiple sources within 4 Times Square report that Kim France, the editor-in-chief of Lucky, the Conde Nast shopping magazine, just triumphantly announced that Hearst is closing Shop Etc., the rival mag company's rival shopping magazine. "She's ecstatic," says one tipster.

Just one problem.

"It's entirely untrue," Hearst Magazines spokeswoman Jessica Kleiman tells Gawker. "Hearst is totally committed to this magazine."

Sorry we had to be the ones to tell you, Kim.

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