The new batch of Audit Bureau stats on magazine circ isn't out till next week, but Ad Age's Nat Ives is growing restless. He's tallied up a bunch of early reports and finds a shocking amount of good news (for the industry, if not so much for society):
Major gainers include In Touch Weekly, which had 1.2 million average circ in the second half of 2005, a 15.5 percent year-to-year increase. Us Weekly was at 1.7 million, up 12.7 percent. Star hit 1.4 million, up 10 percent. And The Week reached 366,758, up a whopping 58.3 percent.
Lots of other mags didn't see much change in either direction. And one big loser is O, The Oprah Magazine, which dropped 9.3 percent to 2.4 million.