So we're sitting in a Dunkin Donuts on Second Avenue, having just checked the front window of the Second Avenue Deli ourselves, when we see Eater has beaten us to the punch. The above sign, affixed to the beloved and bygone deli is worrisome, sure. But we also agree with our foodie friends' assessment: It's clearly a hoax.

If it's not, the blame clearly lies with Bruni.

Second Ave. Deli Update: HOLY SH Er, Or Not [Eater]
Earlier: Frank Bruni Discovers Hidden Gem Called Hooters