Consumating founder Ben Brown IMed me with a little fun at the expense of web developer and 37signals founder Jason Fried. Note to Jason: We kid because we love. Please don't delete our Basecamp accounts.

Ben Brown: i just got an email from Jason Fried
saying that his book
is "a book of ideas"
Wow!
he's right.
simplicity is golden.
who should read it?
EVERYONE!
do you like ideas?
this book has them!

Ben Brown: "Visit the Getting Real site to get more info on who should read the book"
SERIOUSLY?
jesus.
oh wait
it's not a REAL book
its like, vanity publishing gone digital
I am going to write my "Book" today

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Valleywag: so, ok, his 1 real success story is Ruby on Rails, right?

Ben Brown: it's not a success story, nick
it's a way of life.

Valleywag: "Over 400,000 people around the world use these applications to get things done."

Ben Brown: Almost ONE HALF OF ONE MILLION
that pretty much gives him license to REVOLUTIONIZE the web
37SIGNALUTIONIZE

"Getting Real" by 37signals [37signals]