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The O'Reilly Emerging Technology Conference (or ETech for the impatient) is in full swing today, after a rousing start on Monday. The event sold out ages ago, but through the magic of Scott Beale's photography, we can pretend we made it in. (If you want to pretend you met Cory Doctorow and he loved your sci-fi story idea, have that fantasy on your own.) Here are highlights from Scott's meticulous Monday photojournalism.

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BBC blogger Ben Metcalfe is so tired of your bullshit.

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"Just stand very still and do not make eye contact, and Tom Coates will walk away."

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After the jump, Doc Searls kills a man with one bare fist.

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UI designer Ben Cerveny chills with, I assume, a White Russian in a coffee cup.

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Gavin Bell to Cal Henderson: "For the last time, I know that you are Cal. Now stop. Saying. It."

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Cory Doctorow: "Ohhh man, this post is gonna need a unicorn chaser."

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"I am pleased to see my 'impress the ladies with the clever nametag job title' plan has succeeded."

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Moments later, Technorati's Kevin Marks tragically rolled over and was crushed by a surprisingly heavy inflata-chair.

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"Look, it's okay if you want to wear a kilt too, but bow to the superiority of my tartan, okay?"

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TailRank's Kevin Burton waits for the perfect "So, wanna buy me?" moment.

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Blogfather Doc Searls answers all dumb questions with a jab to the face.

ETech 2006 Photos [Laughing Squid]