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With its representation of two plain cowboys who fell in love in plain old Western wear, ["Brokeback Mountain"] hit the fashion bull's-eye. Cowboy boots, snap-button shirts and big ol' belt buckles standards that have come and gone several times before are striding back into style.

- Fashion Goes West by David Colman, March 9, 2006

Of the many cinematic barriers broken by the success of "Brokeback Mountain," one previously overlooked achievement is that the film has made it acceptable to dress like a cowboy.

- 'Brokeback' Sells a Style by Eric Wilson, Feb 16, 2006