It's buyout season again at Google. The Don't-be-too-evil Empire earns some cuteness points again, by popping off and buying Writely, a beta-edition collaborative online word processor.

Why buy it? It brings Google one step closer to a de facto web OS, sure. But more importantly, it matched everything in the house:

Google buys Writely

Writely on the left, Gmail on the right. Imitation of Google is the sincerest form of flattery.

Aw, cute, matching blog posts:
Google? Yep, Google! [Writely]
Writely so [Google]