Can't quite figure out why Bloomberg's top political aide is going around making plans for a presidential bid but Bloomberg himself keeps saying he's not interested? Could it be a strategic denial from Mike? Perhaps. But Bloomberg's ad team has a different theory, as The Politicker notes. They think what the guy really wants is to run for king. The clip is from Saturday night's Inner Circle dinner, and it's pretty funny — perhaps because it's true?

Mike for Monarch: The TV Campaign [Politicker/NYO]