Gawker alumnette and former mediabistro editor Elizabeth Spiers has informed FishbowlNY that this Wednesday will mark the launch of her latest bloggy venture, Dealbreaker. The Wall Street blog is intended to be the first in Spiers' forthcoming blog network, for which she will presumably craft individual blogs the way Condé Nast crafts magazines—each one carefully aimed at some ineffable, deluxe readership. They will all be, however, in niches that target high-spending, well-educated readers—such as gossip, sex, and politics. Spiers' aim is to hit the sweet spot: big readerships, but not hoi polloi.
Spiers to Break the Seal on Dealbreaker on Wednesday [FishbowlNY]
Blogs to Riches [NYM]