It's unsettling enough to see an official Google blogger anthropomorphize — and then interview — the 300x250 AdSense block. But when she starts projecting onto it, things get creepy. AdSense employee Suzie Dewey has the AdSense ad say:
Like people, ad units get bored if you're not constantly challenging us to do better.
Sure, it's almost a reference to everyone's need for stimulation. But "constantly challenging"? It's hard not to see the good ol' Google achieveaholic poking through.
It's just one of many patches of the "Never good enough for Google" quilt: Larry's angry lecture about 20% time, Marissa Mayer's superhuman schedule, and the constant stockholder pressure could convince anyone to say bye-bye to sustainability and Always. Push. Harder.
Hipper than a square [Inside AdSense]