Socializr: It's got stars and cartoons and we'll be RICH!

Consumating's founding hottie Ben Brown found this sign across the street from his San Fran South-of-Market office. Socializr? Hadn't heard that one yet. And Socializr.com is just a cartoon:

Socializr: It's got stars and cartoons and we'll be RICH!

Ben was told the Socializr gag is a coverup for Jon Abrams' "awesome Web 2.0 thing." Jon's last "awesome Web 2.0 thing" was Friendster, which turned out to be not so awesome after the MySpace and Facebook boys pulled everyone away. Will the new startup be a lame burnout project or new life for Abrams?

Socializr sign [Ben Brown on Flickr]