Help Us Help You: Attack of the Clones in Midtown?

A flummoxed reader emails:

Gawker, do you know anything about this? About 20 minutes ago I was up on 6th Ave near Rockefeller Center when about 30 chicks dressed identically in beige jackets and hippie skirts came walking down the sidewalk carrying identical beige shopping bags. It was tres bizarre.

We do not know anything about this. But it sounds to us like some sort "edgy" marketing initiative, and we bet some of you know something about it. Any info? Comments, people, comments.