The LucasArts president then made air quotes.

Jim Ward was in a bind. The LucasArts president needed a gripping image to arrest the imaginations of the video game company's creative geniuses — a way to communicate his vision for the company.

To illustrate the point, Mr. Ward raised his right arm in the air, higher than the left. "I said, 'Gang, this is what we are doing,' " said Mr. Ward, slowly raising his left arm to meet the right.

Brilliance.

At LucasArts, No Playing Around in Quest to Be No. 1 [NYT]