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The LAT's targeted online advertising software appears to be extremely well-calibrated, pairing a story about the founder of Barry's Bootcamp having been a massive drug addict for years with a banner ad featuring an obese, smiling Chris Farley encouraging you to "overcome addiction," part of a campaign that has also seen his giant mug plastered on billboards around town. There are multiple lessons to be learned here: not just about the dangers of drug abuse, but also in the value of regular exercise—except when supervised by a cracked-out cardio instructor.