While Jon Schwartz is going all "Don't be fooled by the rocks that I got," he's redefining "the edge of the Mission District." Big-time tech writer John Markoff named the edgy San Fran hood as Schwartz's stompin' grounds in his glowing NY Times profile. But a local journalist says Schwartz lives (on a hill!) in Noe Valley, the decidedly classy — but oh so conventional — home of yuppies and stroller-pushers. Hey, it's not a palace in Atherton, but it ain't a flat above a taqueria.
And Markoff should know — he lives down the street from his pal Jon. (You thought Markoff wrote puffery on Schwartz because he's naive? No, baby, they're buddies.)