Driving down Santa Monica Blvd. last night, we noticed an ad campaign for Entourage had popped up on bus shelters and benches. (Which, when you think about it, provides more than a dollop of irony considering the show's characters would sooner throw themselves under the tires of a repossessed Hummer before riding LA's public transportation.) The tagline itself, however, left us so completely confused, we snapped a picture of it: Block, white letters on a black background, stating "It begins and ends with E." Would E! network run syndicated repeats? Was this just some lame reference to Vince's manager/best friend Eric, whose nickname is E? Or would the third season be book-ended with love-drug-fueled Hollywood Hills parties and Vegas Strip adventures, during which Turtle and Drama finally physicalize their deep, mutual admiration? We're rooting for door #3.
UPDATE: Thanks to several eagle-eyed readers, we are now very much aware that the word "entourage" begins and ends with an "e." Then again, we knew this already; we just thought it was so obvious it didn't require mentioning. What we didn't know, however, was that the spelling of a word alone was strong enough to carry an advertising campaign. We can hardly wait for billboards cleverly touting Deadwood's matching pair of bookending "d"s.