Todd Lappin started Telstar by tricking out a van with pseudo-official insignia in the late 80s so he could illegally park in loading zones. Todd did the same to a new SUV in the 90s, and the idea ballooned. He could drive onto secure lots, park wherever he wanted, and avoid theft or vandalism. Then came the schwag, the photo series of industrial scenes, and most recently, the Model 442 Shareholder Value Generator.
Half the fun is in the caption and notes (including some from big-time VC Steve Jurvetson), which you can see here: