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Oh BBC, aren't you above this sort of thing? Not just running a four-year-late trend story on blogs' influence — "The impact of blogging has reached a tipping point, argues Julian Smith, senior analyst at Jupiter Research" — but tying it to the recent We Media conference.

The old-school media conference is as authentic as a "homeless" hipster in the Haight, says writer Suw Charman (well, in her own words). So the BBC is hanging at the uncoolest conference, writing how cool it (the conference) and it (the Beeb) is, and talking up blogging — while all the bloggers are off doing their own thing.

And people think blogging has the credibility problem?

Blogs making their impact felt [BBC]
Where's the We in We Media? [Suw Charman at Corante]