According to WWD, Dennis Publishing will name their in-house golden boy, Stuff mag's Jimmy Jellinek, as Maxim's next EIC, where his throne shall rest high atop a tower of Bud Lights. The choice would make sense: Jellinek's been at Stuff since May of 2005 and put in dues prior to that at Complex, FHM, and Details. That is to say, he knows his charticles from his farticles.

Full press release after the jump.



New York, NY (May 12, 2006) - Jimmy Jellinek has been named editor-in-chief of Maxim magazine, the best-selling men's lifestyle magazine in America, it was announced today by Dennis Publishing president and CEO Stephen Colvin. Jimmy Jellinek replaces Ed Needham, who is returning to England with his family.

Jellinek moves over from Dennis-owned Stuff magazine, which with its 1.3 million circulation, is the second best-selling men's lifestyle magazine in the US. As editor in chief of Stuff, he evolved the title into the premier men's product and entertainment magazine, being rewarded with success in circulation and advertising. Jellinek's replacement at Stuff will be announced shortly.


Jellinek has a long impressive career in the men's category: before joining Dennis Publishing, he was the editor-in-chief of Complex magazine. He began his career working at Rolling Stone, then moved on to Details magazine and FHM magazine. Over the past 10 years, he has written in-depth features, plus crime, service, and travel articles for the likes of Rolling Stone, Men's Journal, The New York Times Magazine, New York Magazine, New York Post, The Face, GQ, Wired, and Time Out New York.

"Maxim is all about making the lives of men better," says Jellinek. "Sure it has to have wit and sex appeal and glamour to stand out, but at its heart, Maxim should be the ultimate playbook for men; helping them navigate the uneven terrain of the 21st century world. I am going to make sure that Maxim delivers guys the vital information on everything from finance to style, from sports to entertaining. In short, I'm incredibly pleased to take on this awesome opportunity and can't wait to get started delivering our 13 million readers the best of everything every single month."

"I'm delighted to have Jimmy Jellinek as the editor in chief of Maxim," explains Colvin. "The magazine is certain to thrive under his leadership."

Jellinek's arrival comes right after the magazine's much-touted 100th issue celebration in Las Vegas, and as the famous annual "Maxim Hot 100" issue is about to hit newsstands, accompanied by a VH1-TV special.

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Dennis Publishing, Inc. is a media company that publishes the two most successful modern men's lifestyle magazines in America - Maxim (2.5 million rate base) and Stuff (1.3 million rate base) - along with general interest music magazine Blender (Advertising Age's Launch of the Year and Adweek's Hot List), and The Week, a distillation of the week's most important news and opinion from the US and international media (Advertising Age's A-List). Maxim, Stuff, Blender and The Week (Advertising Age's A-List, Adweek's Hot List) are registered trademarks of Felix Dennis. Maxim Radio is broadcast on Sirius Satellite Radio on channel 108.