The Recidivism blog noticed the unexpected appearance (and did the featured Photoshop labels) of a Zoolander billboard in the just-released trailer for Paramount's World Trade Center. The noted juxtaposition of evil and Paramount entertainment product aside, the sign adds an authentic, date-appropriate touch to the shadow of a doomed plane flashing across the building's facade; perhaps once the studio gauges viewer sensitivity about the importance of accuracy in embedded promotional messages, they can digitally alter the billboard to advertise more timely fare, such as upcoming theatrical releases or the DVD launch of M:i:III.