Edelman buys a big swinging something

Major PR firm Edelman, tired of getting its ass handed to it by Outcast, A&R, Bite, B&O and every other tech PR firm, finally bought A&R in a deal announced today. PR Week says:

The move is clear signal that Edelman wants to, as CEO Richard Edelman puts it, make technology the "third leg" of its capabilities, together with its strong healthcare and consumer practices.

"Third leg," eh, Mr. Edelman (pictured and happy to see you)? No need to be so obvious — we know you're compensating.

Edelman acquires A&R Partners [PR Week, paid sub required]