And Si Decides He Shall Call His Business Magazine 'Portfolio'
What the — media news on a Sunday? Indeed there is, because those Conde Nasties are tricky. And it's stop-the-presses stuff: The mag company's new business title, in the works for the last nine months under the direction of WSJ turncoat Joanne Lipman, finally has a title. It's Conde Nast Portfolio, which we must say is a much better choice than Quote, as WWD reported Thursday would most likely be the name. ("Where'd that quote from?" "Quote." "Huh?") Its first issue will arrive in May 2007, and the website — cnportfolio.com — is now live. There's still not much of inkling of what will be inside the thing, but two sample covers (click on them to enlarge) were attached to the press release. They are, naturally, also entirely inscrutable. Maybe there'll be more explanation tomorrow?

The press release is after the jump.

FOR IMMEDIATE RELEASE
June 4, 2006

PRESS CONTACT: Perri Dorset
212.286.XXXX

NEW BUSINESS MAGAZINE TO BE NAMED CONDE NAST PORTFOLIO

Conde Nast Portfolio has been chosen as the name of the new business magazine being developed by Conde Nast Publications, it was announced today by Joanne Lipman, Editor-in-Chief, and David Carey, Group President and Publishing Director, Business Media Group. The magazine will publish a premiere issue in May, 2007, on sale April 24th, and will begin monthly publication in September, 2007. A companion website, with unique content and interactive tools, will go live on April 24, 2007 at cnportfolio.com.

Cond Nast Portfolio will feature the high caliber of writing, photography, and design that readers of Cond Nast magazines have come to expect. Early circulation efforts will capitalize on the company s newsstand authority, and will also take advantage of Conde Nast s existing relationship with millions of top management readers, as well as the database of American City Business Journals, a unit of Advance Publications.

Conde Nast Publications, a unit of Advance Publications, includes twenty-eight consumer magazines, five business to business publications, five destination web sites, the Conde Nast Media Group, and the Shared Services Centers.

CNPortfolio.com
Earlier:
Breaking: There's Finally (Almost, Nearly, Maybe) a Name for the Conde Nast Business Mag!
Conde's Ineffable New Business Mag