The losers formerly known as CEO

So Adbrite took Philip "Fucked Company" Kaplan out of the CEO seat and renamed him "Chief Product Executive." CEOs never die, they just get made chairman. A veteran Valley journo filled Valleywag in on the favorite titles for CEOs put out to pasture:

  • Chairman: The traditional classic. As powerful as the board wants him to be.
  • Founder: "Gone, daddy, gone." Louis Rossetto gets "Founding Editor" on the Wired Magazine masthead. Louis Rossetto hasn't edited a thing for Wired since Providence Equity seized control of Wired in 1997.
  • Vice chairman: Extra gone.
  • Chief Technology Officer: Great place to stick a nerdy founder who can't manage people. He attends conferences while the VP of engineering builds software.
  • Chief Strategy Officer: Flip side of the CTO — he knows people but is totally faking the tech side.
  • Chief [Name of Company]-er: Let's put it this way: When's the last time Yahoo CEO Terry Semel gave the stage up for "Chief Yahoo" Jerry Yang?

BONUS CHAT TRANSCRIPT:

Valleywag: And if you really do want the CEO to keep doing something — what do you make them?
Valley vet: CEO.
Wag: Really, a CEO has nowhere to go?
Vet: If they're useful, why move them? But Eric Schmidt shows that the CEO title doesn't necessarily mean anything.

Earlier: Bubblewatch: Folded and fucked [Valleywag]
Photo: Philip Kaplan [Noah Glass on Flickr]