The Battle of Shiloh: Keith Kelly's Fun With Numbers

In his column today, merry media man Keith Kelly reports that American OK! and Us Weekly just missed winning the rights to the baby pictures of Shiloh Nouvel Jolie-Pitt, both bidding in the $4 million range but losing to People's $4.1 million (and to what length they'll go to get their money's worth). And since they were already tossing around the petty cash, People went ahead and bid $5 million for worldwide rights, but Getty laughed in their face. Kelly also reveals that Hello! paid around $3.5 million for British rights, then introduces us to his special brand of math:

People's $4.1 million deal for U.S. rights
+
Hello's $3.5 million deal for U.K. rights
=
"People's reputed deal [...] a bargain by comparison."

Picture This: $10M [NYP]
Earlier: The Battle of Shiloh