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In his column today, merry media man Keith Kelly reports that American OK! and Us Weekly just missed winning the rights to the baby pictures of Shiloh Nouvel Jolie-Pitt, both bidding in the $4 million range but losing to People's $4.1 million (and to what length they'll go to get their money's worth). And since they were already tossing around the petty cash, People went ahead and bid $5 million for worldwide rights, but Getty laughed in their face. Kelly also reveals that Hello! paid around $3.5 million for British rights, then introduces us to his special brand of math:

People's $4.1 million deal for U.S. rights
Hello's $3.5 million deal for U.K. rights
"People's reputed deal [...] a bargain by comparison."

Picture This: $10M [NYP]
Earlier: The Battle of Shiloh