According to Keith Kelly's drinking buddies at Time Inc., People mag's Princess Shiloh issue sold about 2.3 million newsstand copies, compared to their usual run of 1.5 million. Combined with the issue's upped cover price of $3.99 (50 cents higher than usual), Shiloh may have netted People an extra $2.25 million profit. Unfortunately, that's not quite the $4 million the mag reportedly coughed up for the pictures, but the sheer, arrogant glory of having exclusive rights was surely worth the extra $1.75 million.

We know we certainly weren't going to pay for the Shiloh scrapbook, so who did?

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Lad Mag's Coverup [NYP, 2nd item]