Unless you've been living under a rock (or, coincidentally, ad-blocking some of the sponsor-driven ephemera on our screen), you're aware that The Devil Wears Prada opens today. If you've been reading the Times, however, you must be FUCKING PUMPED, because really, it's all the Gray Lady can do to not put its coverage of the film on A1. The book/movie has received 16 mentions in the past 30 days, with the recent panty-bunching at a fever pitch this week: four heavily focused articles since Sunday.

So what does it all mean? Times staff field trip to the Loews 34th Street, 2 PM! Buttery goodness is on Sifton!

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