In the Yahoo search marketing group biz division, "Stewart Butterfield" is an acceptable synonym for something that doesn't make money or actively tries not to make money. I feel like "Stewart Butterfield" could also acceptably be a codename for Canadian military might.
Poor Stewart! It's not like he's the only one running a cool-looking money-loser. Yahoos should think up a whole vocabulary — money-losers are to the Valley as types of snow are to Eskimos.