Awkward moments at Media Mogul Summer Camp

Oh Associated Press, you coy little news syndicate! How can you tease us with mentions of "friction bristling beneath the surface" of this week's Idaho media mogul retreat without sharing a story or two? Instead you leave us to imagine scenes like this:

  • At the campfire sing and s'mores night, Rupert Murdoch asks Disney CEO Robert Iger to pass the marshmallows. "Gee, Rupe," says Robert. "Isn't a favor something friends do? And if I remember, I invited you to be my friend on MySpace five times? And you said no." Time Warner's CEO hands Rupert a jet-puffed and the conflict is defused.
  • Everyone hates Sony CEO Howard Stringer. Not because he's either suing their technology company or getting sued by their media company, but because he makes everybody call him "Sir Howard."
  • Yahoo CEO Terry Semel, Google founders Larry and Sergey, and Amazon CEO Jeff Bezos build a fort and hang out trading stories and chewing tobacco. When Meg Whitman tries to come in, they put up a "No eBay CEOs" sign.
  • Intel chairman Craig Barrett spends the whole week praising Steve Jobs, who isn't there, which frankly everyone was glad about.
  • YouTube CEO Chad Hurley comes out of Time Warner CEO Richard Parsons's tent looking flushed and sweaty. He spends a lot of time gazing off into the hills after that.
  • Nike chairman Philip Knight makes the stupid mistake of bringing one — ONE — pair of Adidas, and it's all over after that.

Friction to mark annual retreat [AP]