Feedburner buys Blogbeat

Not that you care about one startup buying another, especially when it's already on that ubiquitous Web 2.0 blog TechCrunch, but RSS marketing network Feedburner bought blog analytic company Blogbeat. Blogbeat's homepage has a rundown of the deal. (We previously thought Feedburner bought Nooked, as posted here.)

Blogbeat explains that Feedburner bought them for their technology. In other words, look for a couple of layoffs, or people who just plain weren't picked up in Feedburner's purchase, especially outside the engineering department.

Blogbeat says the terms of its deal are "not even whispered in hushed tones among those in the know." Instead, they're sent to tips@valleywag.com.

Feedburner acquires Blogbeat [Blogbeat front page]