The Times takes a look at a new venue in which CBS plans to advertise its fall lineup: eggs. That's right, advances in laser-printing technology allow for carefully crafted messages (or, in CBS' case, bad puns) to be etched directly on to the unfertilized chicken embryos that we all enjoy for breakfast. While CBS claims that the move is simply based on a desire to make folks laugh, we've got to believe that there's some kind of deeper motivation that would make a network want to write the names of all of its successful series on a hairless, ovoid shell.

CBS Finally Cracks The Code To Advertising In Your Colon

CBS Finally Cracks The Code To Advertising In Your Colon

For CBS's Fall Lineup, Check Inside Your Refrigerator [NYT]